Key Website Metrics You Should Be Tracking within Google Analytics


Google Analytics is an essential tool for online marketers. It provides valuable insights into a website’s (or an app’s) health, performance and success. It also provides an easy way for marketers to understand their target audience as they find and click their way through a website.

In our Key Website Metrics You Should Be Tracking whitepaper you will learn how to:

  • Track mobile vs. desktop website traffic
  • Track social media referrals
  • Monitor your website’s SEO success
  • Setup event tracking
  • Configure Intelligence Reports
  • And more
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